The Stanford (Zimbardo) Experiment

THE STANFORD EXPERIMENT What happens when you put good people in an evil place? How the environment affect behaviours , attitudes or beliefs of people? Philip Zimbardo was interested in this questions. Zimvardo choose a prison enviroment as the evil place. Zimbardo prepare the basement of Stanford University Psychlogy Department like a prison to avoid security problems. All of the conditions in basement change for experiment such as guards uniform , prisoners overalls, grates , dark cell etc. Zimbardo gave sun-glasses to guards to avoid personel relation between guards and prisoners with the barricade eye contact.After the preperation had been completed , Zimbardo choose 21 people with no physically and mental healt issue. These people came after see the newspaper announce. Subjects seperated two groups as prisoners and guard randomly. Prisoners arrested like a real guilty and their eyes bandaged so they couldn’t recognize where they are. Firstly Zimbardo tell to guards condit ions and rules. The rules are; * Guardians responsible for keep the pattern safe in prison. * If a prisoner escape , The experiment would have been terminated * As the last and most important one is no violance to prisoners.First day the subjects of the experiment couldn’t adapt their roles but day by day guards have adapted their roles more than Zimbardo expected also prisoners. A few day later guards started to behave sadistic and tendency to physically violence. On the other hand prisoners had emotional problems. There are two key people on each side Guard John Wayne and Prisoner 8612. John Wayne had so sadictic behaviours and their leader character effect other guards. Actually, John Wayne play the Hand Luke role in this experiment.John Wayne watched a movie called â€Å"Cool Hand Luke† in this movie there are a guardian named Hand Luke , John Wayne choose Hand Luke as a role model in this experiment. Prisoner 8612 The rebellion leader was Prisoner 8621. He was lea d them to rebel against the rules and they make barriers with their beds to block guards. Guards punish Prisoner 8612 with staying the dark room. After the hard conditions , Prisoner 8612 decided quiting the experiment and then he gone to Zimbardo. Zimbardo tell him that If you stay in the experiment, I save you from bad behaviors of guards for telleing whatever prisoners do in cells. 612 confused and when he turn back to the cells tell other prisoners that â€Å"We can not get out of here†. And this effect the experiment essentially. Prisoner 8612 try to escape with patient role , by the time he adapted the patient role and he had mental problems. After that Zimbardo replace him with another subject Prisoner 416. When Prisoner 416 join there , he want to get out as soon as possible. Because Prisoner 416 had not adapted the role but everybody in prison adapted, and things that happenin in prison seems insane. Guards tell him that â€Å"Here is a real prison. and persuade Pri soner 416 to stay in. Prisoner 416 could not endure guards bad behaviour and he start hunger strike. John Wayne persuade other guards about the punisment of Prisoner 416 as a leader. Guards put in black room and punish other prisoners , and they say â€Å"You would punish because of Prisoner 416†. Other prisoners exclude Prisoner 416. Another psychologist Cristina Maslach came to observe the experiment and Maslach questioned its morality , and Zimbardo decided to terminate the experiment before 9days earlier CONCLUSIONSThe Stanford experiment ended on six days after it began. Zimbardo called both the guards and prisoners to a meeting and announced that the experiment is over. The experiment's results are   impressionability and obedience of people when provided with a legitimizing ideology  and social and institutional support. Result are similar with Milgram experiment. CRITICISM OF EXPERIMENT The guards, prisoners also Zimbardo adapted to their roles more completely tha n expected. One-third of the guards were judged to have exhibited sadistic tendencies. One-five of the Prisoners had emotional problems.Unexpectedly, Zimbardo act a prison manager. This study was cleared by the Ethics Code of the American Psychological Association, showing that experiments on paper can look very different than the way that they play out in reality. The experiment was criticized as unethical and unscientific. The participants were only engaging in  role-playing. In response, Zimbardo claimed that even if there was role-playing initially, participants  internalized  these roles as the experiment continued. More directly, though, it has been pointed out that, in contrast to Zimbardo's laim that participants were given no instructions about how to behave, his briefing of the guards gave them a clear sense that they should oppress the prisoners. In this sense the study was an exploration of the effects of tyrannical leadership. In line with this, certain guards, su ch as one known as â€Å"John Wayne†, changed their behavior because of wanting to conform to the behavior that Zimbardo was trying to elicit. VARIABLES Actually nobody can say the experiment fail because of early termination. The experiment over before 9 days earlier than planned but the results are so important as scientific.We have to use Occam’s razor to get rid of less effective independent variables, Some independent variables for Guards result * Prison environment (as an evil place) >> Contaminating variables * Power (as a Guard) Guard models (like Hand Luke) Moderator * Perfectly prepared prison environment Intervening variable * Losing responsibility Dependent variable * Acting Role perfectly Independent variables for Prisoners * Prison environment (as a pressure area) * Obedience instinct Moderator Prisoner 8621 say to other prisoners that â€Å"Noone can leave† Intervening variable * Individualization Dependent variable * Acting Roles and feel like a real prisoner ASSESMENT OF THE EXPERIMENT The Stanford Experiment is a psychological experiment. Inputs are people so lots of contaminate variables effect the results. Elimination of contaminate variables processes is so important also a hard thing for the experiment. Zimbardo try to get reliable resolutions like randomization for guard and prisoner groups. But this experiment is an unrepeatable experiment so confidence interval of results had been accept true.

Jesus Christ Essay

Hate is one of the human’s feelings. It is a complex subject to study its reasons, causes and consequences. Broadly saying hate in this or that manifestation is one of the reasons of the majority of the violent crimes. Hate is used as an ideological background for a number of violent acts ranging from the street and terrorist attacks to full scale wars. Hate may be either justified in this or that way or it may be impulsive, based on the race, religion, sexual orientation, ethnicity, or national origin. In the first case when the hate is caused by the unjust treatment it may be defined as rational, in the second one it is irrational (John R. Schafer, MA and Joe Navarro, MA, 2003). One of the most significant examples of the hate group is Aryan Nations. Aryan Nations is a typical hate organization promoting the white race supremacy. It is the political arm of the †White Identity Church of Jesus Christ-Christian,† long led by Richard Butler. The movement promotes the heresy known as †Christian Identity. † (Apologetics Index, 2006). The ideological background of the Aryan Nations is anti-Semitism. Paramilitary hate group Aryan Nations was founded in the mid-1970s by Rev. Richard Girnt Butler, now 77 years old. It was formed around Butler’s Church of Jesus Christ Christian, one of the several hundred churches affiliated with â€Å"Identity,† a pseudo-theological hate movement. Identity doctrine maintains that Anglo-Saxons, not Jews, are the Biblical â€Å"chosen people,† that non-whites are â€Å"mud people† on the level of animals, and that Jews are â€Å"children of Satan. † (The Nizkor Project, 2006). The anti-Semitism has been of the main hate ideologies since the biblical times. It was utilized by the worst human hating regimes, the most vivid examples of which were the Fascist regimes in Germany and Italy. The anti-Semitism doctrine as an ideology compromised itself in the 20th century. Aryan Nations militantly advocates anti-Semitism and the establishment of a white racist state. A statement of beliefs on the Aryan Nations Web site declares: â€Å"The Jew is like a destroying virus that attacks our racial body to destroy our Aryan culture and purity of our race. Those of our Race who resist these attacks are called ‘chosen and faithful. ‘† (Aryan Nations/Church of Jesus Christ Christian, 2006). In their â€Å"Declaration of Independence† the ideologists of the Aryan Nations declare threat to the white Americans from the federal government which pursues the interests of the Jewish rulers. The ideologists of the Aryan Nations state that only the Anglo-Saxon, Germanic, Teutonic, Scandinavian, Celtic peoples are the descendants of biblical Adam and the rest are the descendants of Cain and they are the results of the Eve’s original sin. The Aryan Nations leaders identify the Jews as the main threat to the white race. This movement could be considered as political and a religious movement. This is one of the causes of the extreme danger of Aryan Nations. Violence is declared by the leaders of the group. The motto of the group as indicated in its web site is â€Å"Violence Solves Everything! †. Still the original biblical part of the ideology of the Aryan Nation has been completely confused because the calls for violence became the dominating ones. The ideologies of Aryan Nations declaring their Christian origin try to support their violent call with the Muslim militant motto â€Å"Allahu Akbar! † (http://www. aryan-nations. org/) thus bringing complete confusion into their ideological basis. According to Aryan Nations â€Å"That VIOLENCE â€Å"IS† THE ONLY SOLUTION! You can no longer look toward local, state or federal law enforcement authorities to protect you, your families or your interests from these invaders† (Aryan Nations web site, 2006). The â€Å"Christian† identity of Aryan Nations was expressed by the leader of the group August Kreis in his comments on the 9/11 attacks and his attitude towards Al-Qaeda, â€Å"†You say they’re terrorists, I say they’re freedom fighters. And I want to instill the same jihadic feeling in our peoples’ heart, in the Aryan race, that they have for their father, who they call Allah. † (Henry Schuster, March 29, 2005). Such sayings put off the religious part from the Aryan Nations ideology leaving the extremist one. Terror unites the â€Å"proponents† of some special â€Å"violent† Christianity and Mohammedanism. In fact the only things which may unite both groups are the hate, extremism and terror which they share as basic of their ideologies. In fact, Aryan Nations have a lot of common features with the extremist Muslim groups. They share the same anti-Semitism, they accept the same terror methods and they lack any constructive ideology. They both base their activity on the hate which is destructive in its nature. The numerous hate groups whose ideologies are based on the irrational hatred can hardly find any serious political support in such democratic and a multinational country as the United States. As for the connections of the hate groups with the Muslim extremists, they are not new. During the WWII the leader of the German Nazis Adolph Hitler tried to find the connections with the Muslim extremists. Moreover, some Nazis found refuge in Egypt and Syria after WWII. At the same time it is too early to speak about the real alliance between Neo-Nazis and Muslim extremists. Most likely the leaders of Aryan Nations express their desire to create such an alliance and it proves the ultimate danger of the group. â€Å"Mark Potok, of the Southern Poverty Law Center, said that while some U. S. extremists applauded the September 11 attacks, there is no indication of such an alliance — at least not yet, and not on a large scale. If it exists anywhere, he said, it is in the mind (and the Internet postings) of August Kreis. † (Henry Schuster, 2005). At the same time the Aryan Nations desire to link to the most dangerous terrorist organization confirms the fact that Aryan Nations may become the serious threat to the national security of the United States. Bibliography John R. Schafer, MA and Joe Navarro, MA, The seven-stage hate model: The psychopathology of hate groups, FBI Law Enforcement Bulletin/March 1, 2003, available at http://www. rickross. com/reference/hate_groups/hategroups355. html, retrieved 06. 12. 2006

Module7-mob Case Study Example | Topics and Well Written Essays - 250 words

Module7-mob - Case Study Example ood at these points: (1) they discussed the plan thoroughly before starting work; (2) they set goals based on realistic figures; (3) they all agreed on what was written on the plan and expressed their commitment to it; and (4) Parker tried to motivate his crew with a bonus. However, here were the results: (1) two members kept on failing to reach their daily targets; and (2) they did not finish on time. Flaws on how Parker managed the project include: (a) failure to acknowledge the problem in a timely manner; (b) failure to work out a performance improvement plan; (3) rejection of constructive criticism; and (4) failure to motivate members on a regular basis. Parker’s poor management of the project resulted to Millar quitting working for the company while Boyce stopped accepting assignment on a regular basis. The following suggestions could have remedied the situation. Parker should have: (1) shown empathy to his crew and listened to their concerns; (2) motivated his crew on a daily basis instead of going into a verbal tirade each time they fail to meet their goal; and (3) consulted with his crew on how to improve their

Lesson 2 Student 2 DF Essay Example | Topics and Well Written Essays - 500 words

Lesson 2 Student 2 DF - Essay Example The JHNEBP model is a combination of research and non-research encompassing nursing practice, education and the research fields. In utilizing PET, the practice question is designed so as to provide an answer from results. In evidence, research finds the answers by analyzing specific proof (data). The translation of the findings provides the method of implementing the infrastructure into a pilot application for further testing and refining (Melnyk & Fineout-Overholt, 2011). As you would know, there are seven tools utilized during the PET18 steps, applied within the process. and they are: Question Development, Evidence Rating Scale, Research Evidence Appraisal, Non-research Evidence Appraisal, Individual Evidence Summary, Overall Evidence Summation and Project Management (Melnyk & Fineout-Overholt, 2011, p.270). In the 18 step PET process, the first five steps occur in the Practice Question development phase, whereby a question is identified, the practice scope is defined, leadership and responsibility is assigned, a team is developed and the project conference scheduled. In the Evidence phase, internal and external research occurs, critical appraisal is made on findings, evidence is summarized including a rate of strength, and recommendations are made. In the third phase, Translation, recommendations are set into a plan of action, the changes are implemented, outcomes are evaluated, preliminary reports are made to the decision makers, support is obtained for implementation by a step-by-step process and, finally, the findings are communicated (Melnyk & Fineout-Overholt, 2011; Dearholt & Dang, 2012). In some situations, when research is limited in regards to a particular issue, nurses will need to review and evaluate other resources such as trade journals, peer expertise recommendations, professional organizations, regulations and guidelines

The Rise of Mass Communications SLP Research Paper

The Rise of Mass Communications SLP - Research Paper Example After this project, Mr. Robinson is commissioned by the US State Department through the television series â€Å"Air Waves.† The aim of the project is to discourage Islamic fundamentalism and improve the relationship between the Khmer and Cham Muslim communities. The project is also geared as an pre-emptive measure in discouraging the creation and development of Islamist sympathizers in the Muslim population of Cambodia. The second series garnered around four million viewers for its entire run. Mr. Robinson’s third project, entitled â€Å"Time for Justice,† aims at introducing Cambodian locals to the Extraordinary Chambers in the Court of Cambodia (ECCC) (in cooperation with the Cambodian government and the United Nations) – a chamber that prosecutes senior members of the Khmer Rouge. The third series is such a success that the British Embassy financed a larger fourth project, â€Å"Duch on Trial.† According to Mr.

Fundamentals of Corporate Finance Term Paper Example | Topics and Well Written Essays - 500 words

Fundamentals of Corporate Finance - Term Paper Example According to the research findings, it can, therefore, be said that the overall return on equity of the company has experienced a mild increase such that it climbed up to 16.20% in 2008 from 13.69% in 2006. A major factor which boosted such increase in ROE is the rising financial leverage despite the fact that the net profit margin and asset turnover of the company have declined. Thus, it can be concluded that the increase in both net income and equity in all the three years have effectively contributed to the higher return equity ratio of the company. The operating performance of the company is demonstrated by net profit margin. The net profit margin of the company has decreased from 2.36% to 1.91% in the period ranging from 2008-08. Although, the net income of the company has increased considerably, however, net sales of the company, has increased more than that of net income yielding in lower net profit margin. Due to the heavy increase in the total assets of the company, the tota l asset turnover of the company remained quite low as the total assets could not generate the similar level of sales. In three years’ time, asset turnover of the company has reduced from 2.62 times to 1.55 times. Financial leverage of the company has increased significantly because of the increase in total assets and stable equity position of the company. It experienced an increase from 2.21 times to 5.44 times in these three years which is more than double, contributing significantly to the overall return on equity of the company.

The Ethics of Surveillance Cameras Essay Example | Topics and Well Written Essays - 2000 words

The Ethics of Surveillance Cameras - Essay Example From when you walk out of your house, in most cities, you are being watched (Parenti, 2003). This is because the cameras are now installed in major city streets, gas stations, retail shops and transport systems such as trains. The use of surveillance cameras doubled in the aftermath of the 9/11 terrorist attacks in New York City. These prompted frantic efforts, to curb terrorism, a major threat to security in this century. We are seeking to look at the ethics of surveillance cameras. Historically, the idea of watching the public by a select few, especially those who control us politically and economically can be traced to the Panoptical (Foucault, 1977). This was a kind of prison design, built in such a way that a single guard could watch the prisoners in a single gaze. This is a big way induces prisoners in a state of conscious and permanent knowledge that they are being watched. Foucault saw surveillance as productive machinery of continuous mind control, which is somehow what current surveillance cameras represent. Therefore, what we seek to argue here is that we need new ethics in the surveillance camera industry, because of the reasons below. This is because surveillance when done correctly and for the right reasons and people, then we can surrender apart of our civil liberty to privacy, for the sake of public security. Closed -circuit televisions when placed in public areas, give people a sense of security, reduce crime by up to five percent. Up to ninety percent of respondents saw no problem in having such surveillance in public areas. Surveillance done in the above manner, by the correct agencies, can be said to be ethical and legal. On the other hand, we can seek to look at the ethics of surveillance cameras, by looking at who does it and for what they will be  used to do, therefore the ethics of surveillance cameras. Ethics is defined by the BBC online, as a system of moral principles. This is what is good for the individual and society, therefore is responsible for holding the society together.  

History of Italian Painting Essay Example | Topics and Well Written Essays - 1250 words

History of Italian Painting - Essay Example â€Å"The style of the painting breaks with the academic traditions of the time. He did not try to hide the brush strokes: indeed, the painting looks unfinished in some parts of the scene† (Shronda, Art: story in a medium). The active, live independence spirit in impressionism could be viewed as excellent from popular pieces of work, which could have been rejected in 1863 by the salon and might have been exhibited within the Le Bain title, meaning The Bath at the Salon des Refuses within the same year. In accordance with Antonia Proust, the picture’s notion might be said to have depicted itself to Edouard Manet at the time when piece they had been watching Argenteuil’s bathers. Edouard Manet had been reminded of the concert Champetre of Giorgione, but instead of trying to bring substantial painting back to life, he opted to redo the theme within modern personnel and in a clearer color than the previous. There might have been the technique of Old Master within the formal arrangement element with regards to the characters. Although Manet may be said to have ostensibly opted to set his stage in an open ground, there might be a couple of suggestions and clues of the fresh possibilities’ color and light within this open air painting. We might have had knowledge that the artist of this piece of work might have kept Titian’s Pastoral Symphony in consideration as his primary source to Le Dejeuner Sur l’herbe (Shronda, Art: story in  the medium).... Manet may be said to have followed others’ examples in the formulation of his own pieces, one of the techniques within the Academy of Fine Art. â€Å"A closer likeness of composition has been found in an engraving by Marcantonio of a group of river gods, after a now lost original by Raphael† (Lometa: Le Dejeuner Sur l’herbe). Courbet Gustave, in his time, might have debated that it would be significant for painters to ensure that their pieces maintain a modern trend, reflect the figures of the people of the artists themselves, and reflect their own original images. It might not be extremely farfetched for Manet to make use of this theme: he made paintings of the things, which might have appeared crucial or significant to him. He was featuring most elements that may have been anticipated within a piece extremely relevant to the L’Academie Francoise, e.g. still-life nude figures within a landscape together with, the history painting scale. He may be said to have pushed the traditional envelope although he intended to make his pieces acceptable traditionally. It might seem ironical that the nude works of Bouguereau could have been acceptable, yet Manet’s could have been disputed (Lometa: Le Dejeuner Sur l’herbe). Nothing within the foreground in his figures could be considered heroic. In real life, every figure was based on leaving the identifiable people who characterized his life. The nude, seated figure had been Victiorne Meurand while the gentlemen could be identified as Eugene, (with Cain) his brother together with Ferdinand Leenhof, the sculptor and his brother in-law. These two men dressed in the 1860s’ fashionable Parisian style together with the nude at the fore front may be

Health Illness and society Essay Example | Topics and Well Written Essays - 1500 words

Health Illness and society - Essay Example or theories on health are not limited to illnesses and symptoms but as to how people interpret and respond to symptoms as well (Hughner and Kleine 2004, p. 1688). For instance, Hughner and Kleine (2004, p. 1869) pointed out that a person who sees the role of a physician as someone who would fix his or her body would behave in a different way compared to a person who sees himself or herself as somebody who can control his or her own health. A person who sees pills as a magic substance that will cure his or her health will progress differently from a person who sees medicines as only one aspect of a comprehensive approach to health (Hughner and Kleine 2004, p. 1869). Blaxter pointed out in 2000 that the poorest sectors of society can attribute illnesses to purely behavioural causes or that the causes of ill health are beyond their control (Hodgins et al. 2006, p. 1986). Illnesses are always attributed to poverty and the idea that one can be socially unfortunate yet very healthy is inte nsely resisted (Hodgins et al. 2006, 1986). Hodgins et al. (2006, p. 1984) reported that a prevailing belief among Travellers, an ethnic minority in Ireland, is that a woman has to be very sick before seeing a doctor. The Travellers believe that the mother must be the one who must get well last from any illness and that the mother must take care of the family because husbands can leave the family but not the wife or the mother (Hodgins et al. 2004, p. 1983). Travellers also believe that smoking is not contraindicated for heart ailments but is even a way of relaxation (Hodgins et al. 2007). Norby (2008, p. 357) pointed out, â€Å"Patients tend to think they are entitled to understand lay health terms like ‘sickness’ and ‘illness’ in ways that do not necessarily correspond to health professionals’ understanding.† Further, Norby (2008, p. 357) argued that it is â€Å"easier for doctors to create a communicative platform of shared concepts by using and explaining special medical

Paraphrasing 2 Essay Example | Topics and Well Written Essays - 500 words

Paraphrasing 2 - Essay Example A leak was identified and endeavors to correct the defect by striking the fitting with a large wrench triggered the gas to ignite, which turned the tank car into a blowtorch. Processes that are linked to BLEVE include heat transfer (from flame to tank, between liquids and vapor phases, and from tank walls to the liquid and vapor stages, thermodynamic changes within the tank linked with pressure buildup, tank failure, material property degradation, and activation of pressure relief valve. Thus, issues with a missing relief valve, poor maintenance, inaccurate instruments, and inoperative or bypassed safety devices are linked with BLEVEs (Laboureur et al., 2013). Most cases of BLEVEs are conveyed by fragmentation, blast effects, and fireball radiation. A BLEVE leads to spontaneous, vigorous liquid boiling and the production of a shock wave. This is a type of explosion that occurs in a vessel under rapid heating process containing a high degree of pressurized liquid, for example, liquefied petroleum gas that has failed catastrophically. This substance (e.g. propane) is stored under pressure and contains a boiling point below ambient temperature range. In the case where the liquid contains a temperature above ambient boiling points, but it is heated before it is emitted by an external heat source to a temperature exceeding its boiling point can result to a BLEVE. This means that when the vessel fails, the internal pressure drops drastically to atmospheric and the hot liquid rapidly boils releasing a lot of vapors. This damage is as a result, of a pressure wave from the rapid expansion of the emitted vapor and flying fragments of the vessel and piping; if the material is combustible a hazard takes place. The hazard brought about by a BLEVE of a container containing flammable liquid is a fireball, a major fire, and the production of a powerful radiant heat flux. Moreover, BLEVE can be employed to refer to any sudden loss of containment of liquid more than its normal

The Effects of Business Planning, Financial Management and Performance Monitoring Essay Example for Free

The Effects of Business Planning, Financial Management and Performance Monitoring Essay Heraclitus (535bc-475bc) was a philosopher who believed in the power of change, claiming that everything would find repose by changing (Harris, 1994). This may not be true to the average sense of the concept of housing as a basic need to mankind. Housing has and will always be a constant, essential need and a basic right for every human being (United Nations Universal Declaration of Human Rights Article 25, www. un. org). However, this paper may agree with him on the existence of uncertain changes in the political, social and economic states of countries at various times and how these changes affect housing policies. This essay shall examine the impact of these changes on housing businesses with the social housing sector as the area of interest. It will identify these uncertain changes as risks to the business of social housing and ultimately discover if business planning, financial management and performance monitoring are important to the productivity of the social housing sector. (Balchin and Rhoden, 1998) claim that housing is most times the largest and most expensive acquirable item. Next to agriculture, it usually requires the most use of land space. The only need that precedes housing in mankind’s scale of necessities is food. Otherwise, housing needs consume the most land space, thus making this need an expensive and enterprising one with governments and private individuals investing heavily in businesses related to supplying such needs to people. (Ogu and Ogbuozobe, 2001), classified this supply process in their theory that two paradigms are present in social housing provision in Nigeria. They referred to them as the â€Å"provider† and the â€Å"enabling† (supporter) paradigms. But claim also, that most governments in developing countries lack the financial strength to run the â€Å"provider† paradigm scheme. Hence they adopt the â€Å"enabler† strategy which was encouraged by the City Summit (Habitat II) held in 1996. (Reeves, 2005) elaborates these theories as he defines social housing bodies in the United Kingdom as primarily local authorities and housing associations which provide and manage houses even after tenant occupation, regardless of ownership. He states that they could be direct providers (e. g. housing association develops and manages a property), or enablers (e. g. a local authority, indirectly houses tenants by funding another body like a housing association by grants to build houses). This explanation is similar to Ogu and Ogbuozobe’s paradigms mentioned above. He concludes however, that the largest enabler in any country is the government (e. g. housing corporations and local authorities). (Lansley, 1979) had also stated years ago that housing corporations support social housing authorities with exchequer grants as they are primarily non-profit making organisations. This characteristic differentiates them from the primarily profit oriented nature of private enterprises. According to (Nyssens, 2006), Social Enterprises started in the late 1970s as an approach to tackle social needs collectively without the desire for individual profit. It is an alternative to conventional co-operative societies which functions in a manner that it assists low income earners tackle social exclusion (in this case, through provision of affordable housing). Because they are indigenously organised by a group of citizens, participatory and non profit oriented in nature allowing equality in decision making (not based on capital ownership), they have been proactively accepted by the local tenants and the government as housing service providers. (Paton, 2003) agrees that Social Enterprises have had positive impact on the social housing sector, but he also shows that they may be problematic as they consist of numerous stakeholders. He claims that contrary to its equality based nature, there is always a dominant stakeholder with the most influence. He also adds that the problem it faces is performance. But as social enterprises in the housing sector are also regulated by government policies, this paper would disagree with him as performance can be enhanced by methods which shall be analysed in this essay. This essay would refer to Social Enterprises, Housing Associations and local authorities as Social Landlords. According to (Ogu and Ogbuozobe, 2001), the economic recession of the 1980s negatively affected the housing sector as structural adjustment policies created by the International Monetary Fund to tackle economic problems were implemented without consideration of their effect on housing businesses and its stakeholders. This shows how international organisations make policies which affect social landlords in several countries as well. It also points out the possibility of economic uncertainties affecting the housing sector. Reeves, 2005) furthermore, illustrates how differences in economic performance in different regions of a country affects demand and supply of housing. He compares London and the South-East to the Midlands and the North-East, stating that the economic growth in London and the South-East (coupled with sustained shortages in skilled labour) created a rise in average wage levels and a consequent rise in house prices as demand for private ownership of houses rose beyond s upply. And that fluctuating growth levels negatively affected lower income earners making them unable to meet the prevailing housing cost. He blames this outcome on the inability of developers and social landlords to provide adequate housing as they strive keep prices at a level where they can maximize profit. This is another example of how inefficient preparedness against socio-economic issues affects social landlords’ decisions and ultimately, tenants. (Housing Corporation Centre for Research and Market Intelligence, 2008) also funded a research showing how the credit crunch of 2007-2009 had adverse effects on social landlords as the pace of building new houses slowed down with developers waiting for a change in the market condition. Unlike the case described by (Reeves, 2005), housing demand was poor as there was lack of access to mortgages for buyers leading to numerous unsold houses being carried over to the following financial year. The research ultimately showed that social landlords had to employ several financial and risk management procedures to stay in business. Some strategies initiated by the government to tackle social housing problems were analysed by (Garnett and Perry, 2005), who blame the late twentieth century’s decline in the demand for council housing on reduction n investment that led to inefficient building maintenance with most council houses occupied by low income earners. They state that the Chattered Institute of Housing (CIH) made a report which resulted in the Governments reaction of setting up a ten year programme for housing standards. They also highlighted the targets of this programme in the April 2000 housing green paper as; increasing investments in existing council housing stock, government demand for business plans from councils, demand for detailed council funding options (e. g. ublic or private financing), creation of the Decent Homes Standard with 2010 as its target year for all homes to meet its requirements and finally, directives to carry out monitoring and appraisal to evaluate progress. From this review it is clear that the government is the major policy maker in the United Kingdom as the (Department for Communities and Local Government, 2006-www. communities. gov. uk) explains to citizens that the â€Å"Decent Homes Standard† was formulated to regulate developers as well as landlords on the building and maintenance of houses to a set standard and the (Office of the Deputy Prime Minister- www. pdm. org, 2004) claims that it will ensure that all houses attain the laid down standards of decency by 2010. This is one of the latest in a series of policies that have evolved over time of which social landlords are mandated to effectively implement in their business planning schemes. Because as (Garnett and Perry, 2005) illustrated, the government has requested for business plans from housing authorities possessing housing stocks and a Housing Revenue Account-HRA. They explain that this plan must be taken after consultation with tenants and other stakeholders and must show detailed financial managerial strategies, stock condition management, demand and availability of resources, financial forecasts, priorities and a detailed, updated record of progress. Although this requirement might offer social landlords a basis to organise, strategise and enhance their businesses, (Garnett and Perry, 2005) also show evidence of feasibility problems as they reported that this business plan requirement was not achieved in Scotland and Wales whose authorities were required to deliver similar plans by April 2005. This probably questions the possibility of meeting the Decent Homes Standard policy by 2010. (Harrison and Lock, 2004) state that a project cannot be managed without risk consideration. From the illustration of (Garnett and Perry, 2005), the achievement of these requirements is a ten year project which the government has given to social landlords. And from the enabler theory explanation of (Reeves, 2005), these social landlords are sometimes given grants to facilitate these projects. Harrison and Lock, 2004) show the importance of identifying risks early in any project. They show how project success can be achieved by early identification, assessment and classification of risks and their mitigation methods. The required business plans are expected to include such risk management processes as stated by (Garnett and Perry, 2005) who also explained that the production of a detailed business plan involves financial planning and management with a view to not just cutting cost, but making the best use of resources. They add that financial management is the responsibility of not just the finance department of the organisation but every section as it generally involves value management. In conclusion, they state that financial management is important to housing organisations because it analyses long term and current outcomes of investing in a stock or service. Another approach was introduced by the (Improvement and Development Agency- IDEA, 2008) (which is one of four partner organisations with the Local Government Association). They call it â€Å"Place Shaping†, a concept developed by Sir Michael Lyons who describes it as creatively using authority to facilitate the overall wellbeing of a community and its citizens. It aims to provide strong governance through local strategic partnership, create a common vision within the local sustainable community strategy and promote local tenant involvement. In summary, they state that after a detailed research on the drivers that influence and affect local neighbourhoods (e. g. opulation growth, jobs, good schooling, antisocial behaviour and crime, and the quality and range of housing on offer), they would address these problems and supply affordable housing for all sections of the community with low income earners in mind and generally encourage the development of sustainable communities. This approach is a summary of the risk management strategies of (Harrison and Lock, 2005), where data is collected, brainstorming sessions are done, risks are identified, asse ssed, classified and their mitigation measures are implemented. Performance monitoring ensures accountability to all stakeholders as it is an open and interactive process involving the monitoring body, the social landlords and the tenants. This was clarified by the set of questions inspectors will use to appraise social landlords. These questions are known by the Audit Commission as Key Lines of Enquiry (KLOE). (Audit Commission, 2010-www. audit-commission. gov. uk), state that they were developed to provide inspectors, social landlords, tenants and other stakeholders with a framework through which to review and assess service planning and delivery. It also recognises the relevance of political leadership, collaboration and spatial planning in creating effective methods, and demands that the housing long term plans must involve plans to develop sustainable communities. It however states the need for flexibility among councils as they are all not expected to use the same exact approach. Tools like the Balanced Scorecard may be used for such appraisal schemes. In another report (Audit Commission, 2010-www. audit-commission. gov. k) reveals that the new methods adopted by the government have received immense support and inspectorates have succeeded in concentrating on outcomes and local priorities. It also claims that monitoring and appraisal have also resulted in more efficient functioning of some local public services. As for the achievement of the Decent Homes Standard, the Head of the National Audit Office (Morse, 2010) claims that progress has been made. But he admits that there are risks facing the programmes completion. Addi ng that weakness in information is an undermining factor to the department’s efforts.

Role Of Extra Regional Powers In The Indian Ocean Region

Role Of Extra Regional Powers In The Indian Ocean Region Zone of Peace. There have been numerous attempts to declare IOR as a Zone of Peace dating back to 1971. Various meetings to work out the modalities have been fruitless. Former United States, Secretary of State, Madeline Albright had said that the efforts to make the Indian Ocean Region a Zone of Peace should be disbanded because the region has too many states whose interests are far too varied and the IOR states maintain more important relations with foreign states than within themselves  [1]  . 2. Having seen the strategic relevance of IOR in Chapter 2, let us now analyse the role and interest of a few important extra-regional powers. USA 3. Genesis of Americas Role. The US strategic presence in the Indian Ocean Region grew with the process of decolonisation in IOR. The 1973 Arab-Israel war and the subsequent oil embargo resulted in strong efforts being made ensure oil traffic and price security. In his State of the Union Address on 23 Jan 1980, President Carter asserted that, Any attempt by an outside force to gain control of the Persian Gulf will be regarded as an assault on the vital interests of the USA, and such an assault will be repelled by any means necessary, including military force  [2]  . 4. US Naval Presence. The US Navy maintains a permanent presence of between 15 to 35 warships in the Indian Ocean at any given time. The US Fifth Fleet is based at Bahrain. Besides, the Fifth Fleet, the Sixth Fleet of the USCENTCOM and the Seventh Fleet of the USPACCOM are readily available to augment forces in the Indian Ocean  [3]  . US Pacific and Central Command 5. Interests. US role and policy in the IOR depends on fulfilling the following self-interests:- (a) Energy Security. (b) Economic Security. (c) Restrict Chinas influence in IOR. (d) Support/Basing facilities for War against Terror. (e) Strategic Partnership with India. United Kingdom 6. British Territory. In 1965, the British Indian Ocean Territory (BIOT) was formed out of individual groups of islands in the Western and Central Indian Ocean. In 1966, Diego Garcia was leased to US  [4]  . The British Royal Navy however maintains a permanent presence in the Persian Gulf in the form of multinational forces, UN Peace-keeping duties, and a Naval and Marine detachment at Diego Garcia. 7. Interests. Economically, the region is vital to UK being the source of about 40% of its oil supplies and an important supplier of non-ferrous metal imports. However there is no intention to maintain naval presence in the region though it is militarily supporting US policies in the region  [5]  . France 8. French Indian Ocean Territories. France possesses a large number of strategically located islands in the Western Indian Ocean, the largest of these being Le Reunion and Mayotte islands. France maintains a sizeable force in the IOR, comprising of about 10,000 men and 20 warships. Additionally, Djibouti is a major logistics base for French naval forces deployed from the Atlantic and Mediterranean commands. Owing to the islands, France considers herself to be a regional power in the Indian Ocean, rather than an extra -regional one. Consequently, France is a member of the Indian Ocean Commission (IOC), an organisation for regional cooperation, which includes Mauritius, Seychelles, Madagascar and Comoros. Frances deep involvement in the Indian Ocean is also evident from her defence agreements with Djibouti, Comoros, Saudi Arabia, Qatar, Madagascar and Mauritius  [6]  . Reunion Headquarters of French Forces in the Indian Ocean 9. French Interests. The French EEZ in the Indian Ocean amounts to a approximately 2  ½ million square kilometres, which is more than a quarter of the total French EEZ. Consequently, French naval activity in the waters of the Indian Ocean represents about 30 percent of the total French maritime activity. The French Indian Ocean territories are of strategic significance as they are on the cross roads of major commercial maritime traffic. There is extensive fishing, meteorological and geophysical research activity being undertaken by the French in these regions. France depends on West Asian oil and has trade interests with various littorals  [7]  . Japan 10. Japans proactive role in IOR is pre-requisite to Japan not only for its global status but also vital for its economic interests, especially since the sub-region is the source and transit for its energy lifeline. It is also wary of Chinas domination in South China Sea. 11. JMSDF is a large force which enforces a maritime control zone up to 1000 nm, thereby adequately addressing its security concerns and ensuring the protection of its EEZ assets. However, due to the constraint posed by the Japanese Constitution, it has been unable to assist the sub-region to secure the sea-lines against non- traditional threats. Japans commitment to Southeast Asia has thus been limited to financial and technological assistance for navigational safety and prevention of pollution  [8]  . 12. However, Japan is now actively considering a Constitutional review to break free from the legal handicap, including in terms of collective-security. This would make Japan more militarily assertive and enable it to safeguard its vital security interests in Southeast Asia  [9]  . Japan also recognises Indias strategic location in IOR and understands the vital role that India can play in securing its SLOCs. Russia 13. During Cold war, erstwhile USSR succeeded in gaining access to several bases in the IOR for forward basing and gathering intelligence. Infact, the number of Soviet bases and ships often exceeded those of US. Although it did have a lull period post 1992-1993, she still enjoys diplomatic relations with most of the littorals in IOR. These relations have great potential for cooperation in high technology, oil and gas pipelines. 14. Interests. The Indian Ocean Region is a vital link for Russia because it provides an all weather route for Russia between her Eastern and Western provinces. Besides Russia has security and trading interests in the northern reaches of the Indian Ocean. It also wants to maintain bases in the IOR to be able to influence world opinion in its favour. China 15. Chinese Influences. Over the years China has been widening her influence in the region. Today, China imports 32 percent of its oil needs, 58 % of which comes from Middle East. This figure is expected to double by 2012 with almost 70% oil requirement being met from Middle East  [10]  . Chinese state owned oil corporations are acquiring oil assets in Australia, Indonesia, Central Asia and Africa. The relationship between China and Myanmar (Communication facilities at Coco Islands, Sittwe Naval base), Bangladesh (Modernisation of Chittaong harbour), Sri Lanka (Construction of Hambantota harbour), Maldives (Submarine base) and Pakistan (Deep Sea port at Gwadar) have a strategic intention to strategically encircle India through String of Pearl  [11]  . The establishment of a free trade area with ASEAN countries is another important consideration. 16. Chinese Interests. Chinese interests in the IOR are growing and can be summarised as follows  [12]  :- (a) Containment of India. The efforts to contain India both economically and geopolitically, because it is the only regional nation that can pose a threat to its expansionist tendency in future. (b) Second Strike Capability. To maintain a second strike capability in the Indian Ocean. (c) Counter US Threat. To monitor activities in the Indian Ocean and counter increased US presence in the region. (d) Secured Oil Supply. Chinas energy needs are being fulfilled by import from Persian Gulf. Hence it is significant for China to safeguard these supply lines. Prognosis of Extra-Regional Influences 17. Indian Ocean region is potentially the most volatile and significant area, where the interests of the world powers are merging. All extra-regional powers have concerns over their energy security coming from Persian Gulf and through various choke points. The security of sea lanes against the threat of piracy and maritime terrorism is another threat. Additionally, these powers do not want the others to grow powerful by influencing the littorals in the IOR. And a few, such as France also need to maintain territorial integrity of their interests in IOR. 18. India has a geographically advantageous position in the IOR and finds herself in a position where she has to perform a balancing act to protect her interests in the region, which are vital to her progress and deal with the presence of extra regional powers. End Notes

Amore Pacific International Business Strategy Marketing Essay

Amore Pacific International Business Strategy Marketing Essay With low-barriers to entry, the competitive business environment of the cosmetics industry requires companies to secure stable sales channels, and make great marketing efforts to differentiate its products. However, the cosmetics industry is closely related to the fashion industry which is constantly changing and offer potential growth opportunities. Consequently, cosmetic products typically have short product life-cycles because which require mass-customization capabilities and production agility. Personal Care On the other hand, personal care products business is a relatively a mature industry. Also with a low-barrier to entry, the domestic market is currently saturated with competition. In addition, the emergence of large-scale discount stores and new sales networks has called for rapidly changing marketing and distribution channels. Consequently, the domestic personal care products industry is focusing on developing niche markets by differentiating its product as offering higher quality and value. 1.2. Overview of AMOREPACIFIC AMOREPACIFIC Corporation (AMOREPACIFIC or the Company) aims to become a global beauty company with its core businesses in cosmetics and personal care and health products. Founded in 1945 as a Pacific Chemical Company, AMOREPACIFIC Corporation has been involved in beauty products. With the corporate vision of The World will know us as the Asian Beauty Creator, AMOREPACIFIC seeks to push the boundaries of traditional beauty with innovative solutions drawn from its rich Asian heritage.  [1]  The Company also stresses the five values: Openness, Innovation, Proximity, Sincerity, and Challenge to openly communicate with its customers and employees, pursue innovative ideas and new concepts, maintain physically and psychologically close to customers, fulfill obligations to society, and be passionate about overcoming challenges.  [2]   The Company first began its export sales via OEM and also began to sell cosmetics products under its own brand AMORE in 1964. In 1990, the Company turned to international markets by establishing its first overseas subsidiary in France, followed by establishing its Shanghai and Chartres plants in 2002 and 2004, respectively. In 2010, AMOREPACIFICs sales reached KRW 2 trillion, with operating profit of KRW 340 billion and net earnings of KRW 285 billion. The Company maintains its number one player in the domestic market with a 34.9% cosmetics market share in 2010. In terms of its overseas operations, the Company has enhanced its sales in 2010 by approximately 11% to KRW 335.8 billion.  [3]   With its strong domestic position, the Company is targeting sales and operating profit growth of 10% in 2011 by creation of growth markets. For each business segment, the Companys Cosmetics Division is focusing on securing competitiveness in the Asian markets through reinforcement of RD activities to provide differentiated products and services. For the personal care products business or Mass Cosmetics Sulloc Division, the Company is intent on strengthening domestic market competency by expansion into high-functional products in major personal care categories. 2. International Business Strategy of AMOREPACIFICs Cosmetic Products AMOREPACIFIC aims to be a Global Top 10 cosmetics company.  [4]  While tapping on matured and developed markets such as North America and Western Europe, AMOREPACIFIC is more focusing on developing countries such as China and other Southeast Asian countries. To overcome the limitations of the market size and increasing level of competition in the domestic market and accomplish economies of scale through market expansion with its own line of competitive products, AMOREPACIFIC, utilizing its number one position in the domestic market, has been looking to develop overseas market with in its efforts to gain presence and become a successful international player in a very competitive global cosmetics industry environment. While the domestic market has been steadily growing due to an increase in the number of professional business women who have brought about buying power of female customers, developing market conditions for high-function cosmetic products from the middle-class aging population, as well as an increasing demand from men for cosmetics products, AMOREPACIFIC has been facing increasing competition from the domestic competitors and market penetration from global cosmetics companies. Nevertheless, AMOREPACIFIC has potential to be successful in overseas market taking into account following advantageous factors: The quality and diversity of products of AMOREPACIFIC has reached the level to be competitive against global brands in most product lines. Experiences of highly competitive market in Korea enriched the Company with various competitive marketing strategies. Koreas cultural wave has created friendly demands of Korean beauty products among customers, especially in Asian market. Globalization strategy of AMOREPACIFIC is primarily based on a multi-domestic approach where international strategies take on differentiated approaches for each regional market as divergent demands for cosmetics products exist due to different levels of industrial and economic development for each country/region. In addition, benefits from standardization are less significant due to segmented nature of cosmetics market even within the country/region and price functions differently for each customer segment and it is not usually the major factor for determining purchase. Finally, since demand in overseas market for cosmetics are highly divergent and the Company possesses the capability and resources to leverage with to meet those divergent demand, multi domestic strategy would be suitable for AMOREPACIFIC. Based on such multi-domestic strategy, AMOREPACIFICs globalization strategy takes on differentiated approaches for developed and developing countries. For emerging countries, AMOREPACIFIC aims for an early market penetration, while, raising image by focusing on the prestige brand lines in developed markets. Two representative countries of AMOREPACIFIC (France and China) have been analyzed below to evaluate its international strategy in each country contrasting AMOREPACIFICs strategies in each respective country. 2.1. Expansion into the France Market 2.1.1. Market Penetration with Lolita Lempicka France has long been renowned as the capital of cosmetic industry and fashion. AMOREPACIFIC began to penetrate the France Market with the Lolita Lempicka Perfume from 1997. In 1997, the Lolita Lempicka Perfume won all the top awards at the French FIFI Award for best womens fragrance, best mens fragrance, and perfume design. AMOREPACIFIC released Lolita Lempicka L in 2006 and released Si Lolita Lempicka in 2009. With the success in France, Lolita Lempicka products are now available for sale in over 100 countries worldwide.  [5]   2.1.2. Rationale France is considered one of the biggest markets of cosmetics products and trend leader of fashion and beauty goods and the arena of competition for global cosmetics manufacturing companies. Experiences and reputation in France market can lead to an expansion in developed markets including the U.S. where the AMOREPACIFIC would consider as major market for growth. 2.1.3. Entry Mode Selection Notwithstanding the high risk of failure, AMOREPACIFIC decided to penetrate the France market via direct ownership to establish strategic position as a flagship business in the developed market. With such high level of commitment and resourcing from the headquarters, the Company hired local management with entrepreneurial spirits to experiment with new brand and new strategy. AMOREPACIFIC perceived that its entry mode into the France Market was necessary in order to deploy local talents which would enable expansion into adjacent high-end European markets once strategic position is established. 2.1.4. Marketing and HR Strategy in France Abandoning nationality and company title to overcome the stereotype against Asian cosmetic brands, AMOREPACIFIC teamed up with local marketing agents, manufacturers and vendors. As a newcomer to the market, AMOREPACIFIC differentiated its approach by naming its brand after young local designer to target customers following up-to-date trends of unisex mode and strong fragrance. Also limited direct distribution channels have been utilized for distribution and advertisement is delivered through only high-end fashion magazines targeting customers in their twenties and thirties as well as models and designers. As is important to the cosmetics products to be recognized by word-of-mouth, promotion activities are focused in providing samples to celebrities and influential group of people. Through hiring entrepreneurial local experts in marketing of cosmetics, AMOREPACIFIC could upgrade its marketing expertise in luxury/premium market one notch above. 2.1.5. Evaluation of the International Strategy in France Global Configuration The Companys entrance to the France Market was not driven by cost differences or economies of scale, but it rather served the purpose to make a case for experiments in the leading market. With the successful launch of the Lolita Lempicka brand in France by leveraging the local talent and blinding nationality and company name, other high-end brand can be entered into the market utilizing the distribution channels secured through perfume business. In addition, AMOREPACIFIC may consider introducing other more competitive premium brands in the market through large scale international cosmetics franchise stores such as Sephora. Global Coordination Learning the effects from highly autonomous management of local subsidiaries and transfer of such knowledge to other developed market strategy (e.g., U.S.) is expected to benefit the company through global networking. Although it is inevitable to tap on developed market to notch up brand recognition level, considering the Companys ultimate goal of globalization to expand its market, targeting developed countries would result in limited volume growth at least in the mid-term as we could see from the financial results of France market which was out of red first time in 2010 since its launch in 1997. 2.2. China Market Expansion 2.2.1. China Market Analysis The volume of cosmetics sales in China is still explosive and has high potential to growth (Yearly cosmetics consumption of $13 per person compared to $50 in global average)  [6]  . China Market is well stratified according to product lines which are in line with development stages of different areas (eastern seaside and western inland). They comprise of all four major segmentation including top luxury market, premium market, middle market and mass market. In China, the cosmetics market is not dominated by single or a few major manufacturers yet and accordingly, market penetration is relatively easy. Compared to use of make-up products, the skin care products are dominant in market, and as Koreans have similar skin type as Chinese customers, the Company can hold strong competitive position against the multinational competitors. With increased level of earnings, demand for premium brands is also expected to grow significantly. 2.2.2. Rationale With Korean market being saturated, the high growth potential China market appears to be the next logical choice for AMOREPACIFIC. The Company is able to fully leverage the beneficial impact of Korean cultural wave in China. Although the Company has entered other Asian countries in tandem with China market, the growth and experiences in China market can provide the Company with boosting power to expand further into other Asian countries. Also, the proximity to Korean market and similar cultural background can give the Company competitive edge against other multinational manufacturers. 2.2.3. Entry mode selection The Company entered into China market through direct investment since 2002. The decision to enter into China in a form of direct investment was primarily due to the potential threats other global and local companies possibly gaining foothold in China. The Company needed to stay in competitive position by internalizing technical advantage and products quality while local brands are growing in fast pace. As competition is already intensified in China market, high level of commitment of resources from head office is necessary for sustainable growth in China market. 2.2.4. Marketing and HR strategy in China As the Company owns line-ups of products for all segmented markets, success in one market segmentation can lead to relatively easier launching of other product lines under more competitive conditions. The major product line marketed in China is the Laneige Brand, which is premium brand of AMOREPACIFIC which targets the middle-class. As brand recognition is gained from Laneige through skin-care products, it is considered a good strategic move for AMOREPACIFIC to promote other lines of products under same brand including make-up and products with specific functions including anti-aging and whitening. As Korean wave is huge in China market, AMOREPACIFIC leverages the benefit to its maximum by using famous Korean celebrities as models for its flagship brand (Laneige) and sponsoring Korean television dramas aired in China and concert events. However, As Chinese people are known to be not reliant on advertisement on media and cosmetics products are characterized that information on the products tends to be delivered by word-of-mouth through experiences of family or friends, AMOREPACIFIC set up free booths that provide make-up service, free tutorials and samples. 2.2.5. Evaluation of the International Strategy in China Global Configuration The main drive for entrance into China market is the market expansion. As China market will surely bring larger volume to accomplish economy of scale and its spillover effect to other territories in Asia region will give further boost to AMOREPACIFICs effort in those countries. Although AMOREPACIFIC started with premium brand to make a case in China market, the biggest portion of the market segment is the mass market with vast demands for lower end products. As AMOREPACIFIC has a line-up of products to cope with all those demands, with success from premium brand, it can expand its efforts to market expansion into more casual younger-customer targeted brands. However, in the course of bringing products in other segment, AMOREPACIFIC carefully needs to consider the possibility of casual brands adversely affecting the premium brand image to the customers. In this regard, AMOREPACIFIC may need to deploy differentiated marketing approach, such as blinding the company name not to be recognized as same companys brand and targeted promotion to specific group of customers (younger generation or lower income customers). Also, distribution channels other than department stores should be sought for differentiation. The brand shops that offer variety of brands of cosmetics can be fully utilized. Global Coordination Proximity to Korea can serve as an advantage for effective and efficient coordination with local operation. However, major cities located all over the vast land will bring about new challenges to AMOREPACIFIC which have focused on markets in smaller in size. For this instance, AMOREPACIFIC needs to bring in local expertise in logistics and tries to establish firm distribution channels. During the launches of its first premium brand, the close monitoring and control by head office and local subsidiaries must have been inevitable. However, to expand into other segment (mass market and luxury market), it is necessary, to fine tune its strategy, to leverage the experienced local management by delegating more power for more autonomous operation. 3. Recommendation for New Potential Market Strategy: India Based on the analyses and evaluations of AMOREPACIFCs international business strategy, India may be considered as the next potential target market for its international reach. The recommendations for entry mode and marketing strategies for AMOREPACIFICs entry into India are based on key success factors derived from the following market assessment and SWOT analysis. 3.1. Market Assessment The Indian cosmetics market grew by 9.5% in 2009 to reach a value of $141.6 million. In 2014, the Indian cosmetics market is expected to grow to $198.7 million, which is a 40.3% increase from 2009.  [7]   Indias Cosmetics market volume: million units, 2005-09(e) (Source: Make-Up Industry Profile: India, DataMonitor, May 2010) Despite the growth of the Indian cosmetics market, the extent of poverty in the country implies that sales would come from only a small consumer base. In this regard, the target market may need to focus on female professionals living in urban areas who are brand-conscious. As seen in the graph below, the cosmetics market in India is already dominated by the top 3 global brands which account for 68% of the total market share.  [8]   Indias Cosmetics Market Share: % Share by Value, 2009(e) (Source: Make-Up Industry Profile: India, DataMonitor, May 2010) Another interesting observation is the market segmentation of the cosmetics type. As seen in the below chart, lip make-up is the largest segment of the cosmetics market in India, accounting for 51.2% of the total market value.  [9]   Indias Cosmetics Market Segmentation: % share, by value, 2009(e) Also, Indian market has shown significant growth in the whitening products of 20% every year, making up 55% of total cream products.  [10]   3.2. SWOT Analysis Based on the above market assessment of India, AMOREPACIFICs SWOT analysis can be performed as follows: Strength AMOREPACIFICs strong management initiatives for globalization would offer a sound strategic decision process. As already proven in earlier efforts for globalization, the Company retains competitiveness of its line of products. In addition, the lack of infrastructure of the India in terms of distribution and sales channels would prove to be favorable for AMOREPACIFIC, since the Company retains a unique sales distribution of direct-sales approach, where salespersons personally visit door-to-door for marketing and sales. Weakness AMOREPACIFICs relatively small presence in a limited number of countries, as well as its weak brand image compared to global players would create challenge for the Company in terms of building its brand. Also, the lack of expertise in cosmetic products for dark complexions could be considered a weakness, considering the Indian population. Opportunities Considering that the cosmetics industry typically has low-barriers to entry, AMOREPACIFIC has opportunities to readily enter into the Indian market. In addition, the market growth potential of India considering its population size and economic growth would offer AMOREPACIFC to enhance its presence in the global market. Threats Considering the different culture and religious background of Indian people, the need for decentralized management could warrant potential management issues with the Headquarters in Korea for potential misalignment in AMOREPACIFICs globalization strategy. 3.3. Entry Mode Recommendation: High Local Responsiveness Approach In case of AMOREPACIFIC, its entry mode to the Indian market should consider the uniqueness of the culture. India has a unique religion and also has a strong history in their stratification system named Indian Cast system. In order to cope with such unique culture and history, AMOREPACIFIC would need to be highly responsive on the local culture. Observations could be made for other instances where attempts to penetrate into India cosmetics market with high degree of localization had been better off succeeding in the India market. Hyundai Motors and LG Electronics are some of examples that were successful cases where localization had been a key success factor in entering the market. On the contrary, Samsung Electronics strategy to seek global efficiency has been enjoying relatively smaller success in India. Considering that AMOREPACIFIC had no prior experience in India, the Company should set up their entry mode as be highly responsive on the local needs. Hiring local managers and staffs who understand the Indian culture would also be very important for the operation of AMOREPACIFIC in India. Joint-venture strategy may also prove to be a viable alternative for AMOREPACIFIC considering its less expertise for customers with darker skin tones. In addition, AMOREPACIFIC may utilize the friendly impression that Hyundai Motors and LG Electronics are making on the minds of Indian people. 3.4. Marketing Strategy Recommendation: Positioning, Distribution Channel Brand positioning and distribution channel would be a very important decision point for entering a market. To be successfully positioned in the India market, AMOREPACIFIC should consider two factors. First, AMOREPACIFIC should position its products to compete with other globally renowned brands to cope with the increasing brand-conscious consumers in India. Second, the Company may need to consider tighter margins to maintain cost competitiveness and capture market share against already established brands. Consequently, AMOREPACIFIC should use a high-end luxury brand strategy distributed in department stores and duty free shops. This would enable AMOREPACIFIC build up a brand image of high-end quality cosmetics. And at the same time, the Company could utilize secondary affordable mass-market brands to meet the average income consumers in India. An interesting distribution channel that AMOREPACIFIC could additionally set up in India is where they had been successful in Korea, which is direct, face-to-face-sales approach. As the transportation in India is underdeveloped, being able to visit consumers directly and provide quality services should be a great opportunity in entering the market. 3.5. Conclusion Since its foundation in 1945, AMOREPACIFIC has been one of the dominant players in the domestic cosmetics industry, with quality product lines ranging from anti-aging solutions and make-up products to personal care products such as shampoos, body cleansers, and toothpastes. With increasingly competitive domestic environment, AMOREPACIFIC has turned its eyes to the global arena. With its vision that The World will know us as the Asian Beauty Creator, AMOREPACIFIC has successfully proven its potential in France with its line of perfume products. Furthermore, AMOREPACIFIC took favorable opportunity of the Korean Wave to sell its products in China considering its cultural similarities and has established a strong brand name. As AMOREPACIFIC has ambitiously declared its goal to become a Global Top 10 cosmetics company, it needs to continuously seek opportunities abroad where it could utilize its core competencies to establish and strengthen its brand image while maintaining a clear focus on the target market and customers.

Growing up with Technology :: Personal Narrative Papers

Growing up with Technology Born in the eighties, I entered a world of big hair and bad style. In the technological realm there were tape players, VCR’s, and fresh on the market: personal computers. Apple was domination the computer scene with their introduction of the Lisa computer. But not for long, soon computer technology would jump to unimaginable heights. As I grew up the technology around me would continue to grow and advance – quite rapidly I might add. My first encounter with computers (as far as I can remember) was when my next door neighbors got their very first Apple. I can remember going over to their house and begging to play on their computer. All I wanted to play with was the paint-brush program because I thought it was the neatest thing to be able to move something with your hand and have a picture created for you on the screen according to what your hand did. It was very cool! Then came â€Å"computer lab† in elementary school. We had to go with our class once a week down to the computer lab for an hour or two to learn basic computer knowledge. I was always one step ahead of my fellow students, so in fourth grade my computer teacher asked me to be apart of the computer club. I know that sounds pretty nerdy, but this is how I stayed up to date on the newest computer advancements. After all, I didn’t own a computer and I couldn’t always go over to my neighbor’s house all the time. I can still remember the day that my teacher brought in and showed us compact discs. She acted like they were very expensive and had to be handled with extreme care. I was so scared the first time I held one because she had instilled in us the fear of scratching and messing them up permanently. Once oriented with computer through my elementary classes and clubs, my family finally got our

A Very Brief History on the Existence of God Essay -- Philosophy, Des

The subsequent essay will provide a brief overview on the existence of God from Renà © Descartes through Immanuel Kant. First, section (1), examines Descartes’ proof for the existence of God. Section (2), explores G.W. Leibniz’s view on God’s existence in addition to his attempts to rectify the shortcomings of Descartes’ proofs. The remainder of the essay then examines two additional philosophers, David Hume in section (4) and Immanuel Kant in (5), who contend that God’s existence cannot be rationally proven. (1) As a devout Catholic, Descartes undeniably believed in God. He makes his faith clear in the letter of dedication preceding Meditations on First Philosophy. Here, Descartes writes that we must â€Å"believe in God’s existence because it is taught in the Holy Scriptures, and, conversely, that we must believe in the Holy Scriptures because they have come from God† (Descartes, 1). Nevertheless, in the beginning of the Meditations, Descartes casts doubt on everything -including religion- in his search for absolute certainty. In the Third Meditation, he doubts the existence of God before providing his first rationalistic proof for the existence of God. In offering the proof, he first questions â€Å"whether there is a God† (25). However, even though he questions God’s very existence, Descartes maintains his innate idea of God. After some deliberation, he concludes that because he has an innate idea of God, (which is not fabricated by the mind or drawn from the senses), it must be God who endowed him with his innate idea. Descartes likens his innate idea of God to the â€Å"mark of a craftsmen impressed upon his work† –similar to a stamp which says ‘Made by God’. Additionally, Descartes reasons that because he exists as a thinking thing and ... ...od to exist. As the above has illustrated, both Descartes and Leibniz believed that the existence of God could be proved via reason. But, Hume and Kant, which will be subsequently covered, did not believe argumentation or reason could establish the existence of God (3) David Hume attacks both Descartes’ and Leibniz’s methodology for establishing the existence of God in the following: â€Å"there is an evident absurdity in pretending to demonstrate a matter of fact, or to prove it by any arguments a priori. Nothing is demonstrable, unless the contrary implies a contradiction. Nothing, that is distinctly conceivable, implies a contradiction. Whatever we conceive as existent, we can also conceive as non-existent. There is no being, therefore, whose non-existence implies a contradiction. Consequently there is no being, whose existence is demonstrable† (Bailey, 79).

Essay --

Mise en scene is a French term, which refers to the visual and design elements of a film. Literally, it is what we actually see on the screen – locations, sets, background details, costumes, even the use of colour and lighting. Mise en scene is used to describe every scene, including framing, composition, costuming, setting, objects, lighting, sound and camera angles. Everything is done purposely and intentionally. Setting of a film can be shot either in a studio or on location, depending on the film’s budget, and how realistic or natural the director wishes the film to look. Setting is about the time, place and social environment in which the main backdrop and mood of the story is. In this film, we have a few settings, such as the idyllic Seahaven and the â€Å"real† world in the film. This show is about a man, Truman Burbank who lived in an idyllic town of Seahaven. However, he was unaware that he was placed on a stage setting complete with a false sky, that everyone else was an actor and that his entire life was being broadcast to the millions of people who tuned in everyday. â€Å"The Truman Show† was directed by the TV director Christof – from his vantage point in the sky (Propagandee, 2012). Thus, when he saw a light fall from the sky and he heard the director’s voice on the radio, Truman began to become suspicious. He remembered Lauren, an actress who had told him that it was just a TV show and so, he went to find her. He travelled across the sea, talked to Christof and then climbed a flight of stairs in the sky, escaping into the outside world. Unbeknownst to him, Truman Burbank's whole life has been the subject of a hugely popular 24-hour-per-day television show entitled â€Å"The Truman Show† (Propagandee, 2012). Camera Shots In the ... ... was talking to. The non diegetic sound of a violin added a creepy effect to what was happening on screen. Meryl said ‘it’s unprofessional’ when she was talking to the studio and the crew members directly. (Seb Patrick, 2011). The creator of the Truman show said ‘easy on the fog’ showing that the father son reunion was being played out perfectly for the viewers of the world. The timing and dramatic piano music being played perfectly coincide to what was on the screen, which on the other hand, it was a non diegetic music being played. Truman said, ‘I never stopped believing’ because he truly believed his ‘father’ had come back from the dead, yet we knew as an audience it had been set up deliberately and perfectly to coincide with the previous events. At the end the diegetic cheers from the crew of the TV show and watchers allowed the audience to see it was a success.

An application of Abraham Maslow’s Hierarchy of Needs to Carl Rogers 10 Principles of Learning

An application of Abraham Maslow's Hierarchy of Needs to Carl Rogers 10 Principles of LearningIntroduction The objective of this paper is to explore the relevance of applying Maslow’s hierarchy of needs to the 10 principles of learning put forward by Carl Rogers in ‘Freedom to Learn’ (1969).Rogers was one of the founders of the humanistic approach to psychotherapy and he was also a fervent educationalist. ‘Freedom to Learn’ (Rogers,1969) and ‘Freedom to Learn for the 80’s’ (Rogers,1983) were both a direct challenge to the education system in the United States. His introduction starts: ‘Our education system is, I believe, failing to meet the needs of our society’ (Rogers,1983).He questioned those who were saying ‘We must tell children what is right and wrong, that we must teach and they must follow’ (Rogers,1983). He noted that large and powerful groups were  insisting that students must not read certain books and believed teachers operated in a climate of fear, unable to encourage children to grow to their full potential. The very title ‘Freedom to Learn’ was a statement of discontent with the system.Maslow, in contrast to looking at the educational system, focused on the individual. His theory of human motivation was published towards the end of the World War II (1943). Maslow was heavily influenced by Freud (but did not consider himself a Freudian). In simple terms, Maslow took an optimistic view of life in contrast to Freud’s pessimism.Maslow’s views in many ways mirrored Jung and Adler but again, he did not consider himself a Jungian or an Adlerian. He formed his own theory that all humans are motivated to achieve their true potential providing that their basic psychological needs are met.He took a holistic view of life that the human creature begins as a kind of acorn, with all the characteristics of a fully grown tree inside it. His theory of human motivation became known as Maslow’s hierarchy of needs.In this essay I point out the congruence of the two psychologists’ theories – Maslow’s hierarchy of needs and Rogers’ 10 principles of learning. What is learning?  Ã¢â‚¬ËœHuman beings have a natural potential for learning’ (Rogers first principle,1969). Rogers (1994) puts learning along a continuum, whereby at one end learning is not experiential and there is little or no meaning, with ‘syllables’ quickly forgotten. At the other end, ‘significant, meaningful experiential learning’ occurs. A very simple explanation of the two would be, one can read a book on swimming or, talk to a coach, but until any meaningful experiential work has taken place (i.e. one gets into the water)  learning will not commence.Rogers furthered his argument by saying that the education system had traditionally thought of learning as an orderly type of cognitive, left-brain activity w hich could be measured, ranked and ordered. However in his view, if a student is conditioned or even forced under threat to learn in this way then he may be capable of ‘regurgitating’ knowledge but not necessarily understanding it. Rogers believed that also utilising the right side of the brain was required in order to involve the whole person in the learning process. This would appear to be a more complete understanding of learning.Maslow stated that theory separated from experience and practice could be very dangerous. ‘On the other hand, the practical person who does not understand theory is also handicapped’(Goble,1970). It is clear Maslow supports Rogers view of experiential learning.Our Basic Needs Maslow perceived the human as driven, motivated and propelled by potent forces and called these forces human needs: ‘Human needs arrange themselves in hierarchies of pre-potency, that is to say the appearance of one need usually rests on the prior sat isfaction of another, more pre-potent need. Man is a perpetually wanting animal’ (Maslow,1943). He also added that no need or drive could be treated as if it were isolated or discrete and that every drive was related to the state of satisfaction or dissatisfaction of the other drives.Maslow presented his theory of motivation as a pyramid-like structure covering five levels of need; psychological, safety, love and belonging, esteem and – at the pinnacle – self-actualisation.  The psychological needs are somatic (i.e. they relate to the body not the mind) and as such are not strictly motivated actions. Maslow defines the somatic drives as: air, food, water, sex and secretion. Once the somatic drives are met, motivated drives will follow.Significantly, Maslow was the first to expound the premise that learning can only commence once the psychological needs have been satisfied and that at least part of each stage of learning must be achieved before progressing up t he pyramid.He was particularly concerned that once the basic needs have been met, children need to ‘learn to be responsible for each other, to care for each other, not only for the sake of others but for their own sake’ (Goble,1970).Maslow also believed there was no fast track route to self-actualisation and that learning could slip backwards if circumstances changed. For example, the child when frightened clings to his mother or the child berated by parents for not getting the grades brings fear and insecurity, leaving him to scurry anxiously back down the stairs to relative safety and security.With the above point in mind let us continue our focus on Rogers’ principles and explore where there are similarities in approach. ‘Those learnings which are threatening to the self are more easily perceived and assimilated when external threats are at a minimum’ (Rogers’ fourth principle,1969). Conversely when external threats are present, learning st ops and we seek safety and comfort.Rogers’ example is of a boy with reading difficulties being forced to read aloud in class and then ridiculed by his peers. Another would be the school bully who exploits the weaknesses of their classmates. This stops learning and may even lead to retreat to a lower level of Maslow’s hierarchy where such threats are at a minimum. Life has changed  considerably. Special needs schools and provision within schools for dyslexia and the less able are further examples.‘When threat to the self is low, experience can be perceived in differentiated fashion and learning can proceed’ (Rogers’ fifth principle, 1969). It is this point that also underpinned Rogers humanistic approach to psychotherapy.He, the teacher, facilitator and the therapist must have: regard to the serious and meaningful problem, he must demonstrate congruence, show unconditional positive regard to his client or student and give empathic understanding. Wh ile I have condensed these four significant statements into a single sentence, together, they form part of the foundation stones of Rogers Humanistic and Person-centered approach to learning and understanding.Following these foundation stones has enabled many teachers, managers and therapist alike to help facilitate learning and assist the student or client reach the third level of Maslow’s hierarchy, love and belonging.Maslow stated that love was not to be confused with sex which is a psychological need. He likened Carl Rogers’ definition of love to ‘that of being deeply understood and deeply accepted’ (Goble,1970). He rejected Freud’s tendency to assert that love derived from sex. Maslow also felt the absence of love stifled growth. Crucially both Rogers and Maslow saw love and acceptance as a pivotal point in both learning and the path to self discovery.Humans who reach this stage carry with them an awareness of life. I have introduced Carl Jung (1955) as he described this awareness or imprint as containing: ones collective unconscious, their personal unconscious (which  includes social conditioning) and their ego.It is likely that this presents the most difficult stage in the learning process. ‘Learning which involves a change in self organization in the perception of oneself is threatening and tends to be resisted ’(Rogers’ third principle,1969).There is a whole new genre of ‘self help’ books designed to address this very challenge. A simple example, ‘It is through the pain of confronting and resolving problems that we learn’ (Scott Peck,1983). The writings of Aldous Huxley, Eckhart Toll and Ken Wilber are but a few of the many teachers who’s books have assisted parents, students and clients alike take the next step from love and acceptance to self-esteem along Maslow’s hierarchy.To change ones perception of life is for many the first stage of determining just what ‘self’ represents. Early adulthood is often a time to challenge parents, religious beliefs and much of the social conditioning one has accepted as ‘truth’ for much of one’s life.Once the student/client can believe in him/herself, be willing to break through past conditioning, great discovery and learning is possible.  Ã¢â‚¬ËœSignificant learning takes place when the subject matter is perceived by the student as having relevance for his own purposes†¦and [when] relevant to the goal, learning takes place with great rapidity’ (Rogers’ second principle,1969). Maslow would appear to concur. His concept of the ‘peak experience’, a moment of oneness with self and the universe is a breakthrough moment in the journey. To have such a moment and rush to a higher level of existence is a ‘moment of selfactualisation without the recipient becoming self actualised’ (Maslow,1970). It does provide a key motivator to continue.These peak experiences motivate and provide renewed energy and confidence, ‘Much significant learning is acquired by doing’ (Rogers’ sixth principle,1969). As the student grows, motivated by peak experiences, feeling safe and solving problems are an effective builder of self-esteem.Maslow extended his ideas in later years and found that people have two ‘categories’ of esteem needs; self-esteem and esteem from other people. It was the development of esteem from others which caused concern to Maslow in his later life and its impact upon his hierarchy. Even up to his death in 1970 he was reformulating and refining his opinions of the concept of self-actualisation. He held the view, esteem for many had become the only or most important goal. He believed the individual who allows his desires to distort his perception of self, diminishes his psychological health.This concurred with Rogers’ ninth principle, ‘Independence, creativity a nd self-reliance are all facilitated when self criticism and self-evaluation are basic and evaluation by others is of secondary importance’(1969). Rogers’ eighth principle makes a similar point, ‘Self-initiated learning which involves the whole person of the learner – feelings as well as intellect, is the most lasting and pervasive’ (1969). In the current economic climate, status and esteem from others appears to be the ultimate goal for many. Maslow noted, ‘The commonly seen hatred or resentment of or jealousy of goodness, truth, beauty†¦is largely†¦determined by threat of loss of self-esteem’ (Maslow 1968). As such, self criticism and evaluation by others will be resisted, the very opposite of Rogers’ ninth principle. ‘and evaluation by others is of secondary importance’ (1969).Openness to such higher learning requires responsibility. ‘Learning is facilitated when the student participates responsibl y in the learning process’ (Rogers’ seventh principle,1969). The opinions of Maslow would indicate protection of self-worth, ego and opinion of others to block a willingness to continue learning. At this stage the student/client remains at the level of esteem or may even retreat down the hierarchical stairs for love and comfort.Maslow saw rising above esteem to self actualisation as the most difficult steps to climb. He believed that even if all the lower needs are met, a new discontent and restlessness will follow unless ‘ the individual is doing what he is fitted for†¦ if he is to be ultimately happy’ (Maslow 1943). This statement dovetails perfectly into Rogers’ tenth and last of his principles:- ‘The most socially useful learning in the modern world is the learning of the process of learning, a continuous openness to experience and incorporation into oneself of the process of change’.Conclusion Having applied Maslow’s hi erarchy of needs to Rogers ten principles, I am able to see the obvious synergy, the seamless way that all learning must follow the five stages of needs and the benefit to any education system that using his theory of motivation would bring.Maslow's basic needs could therefore underpin an education syllabus that teaches everyone (rich and poor) that we live on a planet of limited resources for food, water and the energy to provide shelter and warmth.Maslow has always called for freedom to speak, freedom to do what one wishes  as long as no harm is done to others. In his later life Maslow questioned his theory that if the entire human species is growth orientated, why do so many fail to reach their full potential?He concluded that there was an innate human tendency towards inertia, which he explained as being psychological – the need for rest and recovery and to conserve energy. Perhaps he saw an unsustainable world, tired and exhausted, the body scrambling down his hierarch y to a place of safety. I think so. The tired exhausted body retreats, takes shortcuts. Add to this recession, political uncertainty and fear. Ultimately we remove our freedom to learn and indeed our freedom to reach our highest natural potential.A combination of Maslow’s Hierarchy of Needs and Rogers 10 Principles of Learning provide the perfect templates for a 21st century education system. Clear for all who wish to embrace it.

Visual Communication

Long before, for us to be adequate to(p) to communicate with our relatives from afar, we still need to keep open a letter and Walt a par eitherel of long time for It to be received ND a couple more than of days to wait for the reply but with the exit of these sites, communion was made easier and was taken to a different level. One of the most influential and popular social networking site of straight off Is Faceable.From its birth back In Harvard university on February 4, 2004, Faceable has expanded and became the worlds largest social networking site with a whopping total of 1,000,000,000 ( 1 trillion ) users as of today. What made the masses homogeneous the said site Is because of Its all in wizard feature. You stool chat, play games, upload photos or videos and even send files, all at the same mime. It frees the users from the hassle of possibility up multiple tabs and typing in meshworksites that guard one of the m any(prenominal) features that Faceable has.But ilk any new(prenominal) sites around the cyber world, the headway for privacy arises and It had caused a great cumulation of conundrum oer the time. It may olfactory perception sophisticated yet it is still indefensible to infiltration of hackers, which causes ruckus whenever the domain is hacked or temporarily closed down. Those type of issues caused Faceable to be to a fault viewed as unsafe and more advertisements ar made for the mountain to be aw ar how e should not luff in private information and such(prenominal) in our profiles.Since Faceable had been around for ten years already and it had helped bridge long gaps between families and friends, at some point It also helped others to find the right person for them, the one they would want to spend their lifetime with. Faceable existence used as well for go out online, it is essential not only for a Mass parley major to field of operation it but also for each private that are still baffled as to how people are able to fix a close or versed relationship with someone they barely knew other than hat Is stated on his/her Faceable profile.But indeed again, why is It that those people who are members of groups that were specially made for those who are willing to guess online dating, all of the stuff written on their profile will impress you so much and the shews are just too proper to be true. Its as if people whom are currently dating by Faceable only seem to post good things on their walls, which again, makes me have this doubt over the reliability of the people we talk with online, however those who are a total fantastic to us. 1 OFF ocular conversationIn maintaining effective communication, utilizing optic communication is an important part of advertising and/or expressing ideas without actually saying them. Visual Communication can be best utilised in a classroom. Shapes and color in, charts and graphs, and cartoons and illustrations are examples of the approaches to opthalmic communication. Visuals of business progress or straggle should be clearly communicated through any ocular communication that relates to the operation of the business. Visual communication can be larn and is used at an early age.For example, in a seventh grade math class, the students are taught the concept of tell of trading operations. at that place is a message (acronym) that the students learn for to each one letter of the main math operations (parentheses, exponents, multiply, divide, add, and subtract). The message is Please assuage My loved Aunt Sally is given on with a visual ( prospect) of an aunt. When the students see the picture of the aunt, the students automatically opine the steps to mold of operations to solve the math problem.Including colour in in this message also helps the students to have in mind the first letters of the math course. Shapes and color in Shapes and colors are used to strain and show contrasts in the message. According to Armar an d JoAnna Almasude, web design, Color considerations may also embroil the meanings of the colors and the moods that they could evoke. Viewers may have emotional, esthetic, biological responses to the colors of design. (Web Design, 2002). Using colors effectively will contain a clear and concise message that is meaningful.In Appendix A, the acronym Please Excuse My in effect(p) Aunt Sally uses shapes and colors to convey the message and show the process in using order of operations. Charts and Graphs Charts and graphs are examples of approaches to visual communication. Using charts and graphs in visual communication will convey the idea without having to involve a lot of numbers. Including color in the charts and graphs will show the differences and result in the understanding of what the message the chart or graph is trying to convey. Appendix A also falls in the fellowship of charts and graphs.The figure shows the process of order of operations by using shapes, colors, and, ar rows to give the reviewer the direction on how to solve the problem using order of operations. Cartoons and Illustrations Cartoons and Illustrations are examples of approaches to visual communication. Using cartoons and illustrations will give the reviewer a picture of the idea that is universe expressed. In using Please Excuse My Dear Aunt Sally, Appendix B uses a cartoon illustration of an aunt to help the students remember the process of order of operations.According to Professor Paul Lester, he stated, Images are remembered by thinking intimately them in words. Whether pictures are not a language because there is no tardily definable and reproducible alphabet or because the elements that make up a picture do not follow a discursive, linear flow, most experts agree that images are a collection of signs and as such, arrest a language when read in the mind (Syntactic Theory, 2006). In other words, cartoons and illustrations are best used when related to words. This is debate w hy the students should be able to remember the process through vision and memory.In conclusion, visual communication plays an important subroutine in visual and cognitive understanding. It can be used for almost every aspect of representation especially in the classroom. Shapes and colors, charts and graphs, and cartoons and illustrations are examples of the approaches to visual communication. I tang that cartoons and illustrations are the most effective for of visual communication. In using cartoons and illustrations to express ideas or thoughts, they can be conveyed without the use of words. However, including words will help show the correlation coefficient that what is seen is believed.